Certificate in Global Marketing Strategist

Global Advertising Expenditure to reach over $550 billion by 2019 – a growth by 4.1 percent. SEO Marketing is the most preferred methods.

  • Duration175 Hours

  • EligibilityNo prerequisite required

  • FEESRs.2,40,000/-

  • Learning ModeFaculty-led Online

Course Highlights

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    Real-time Internship

    An internship allows you to apply classroom knowledge in real life situations. We help you find relevant work experience opportunities in organizations involved in Big Data Analytics.

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    Placement Support

    Our Placement Division helps our students meet companies that practice Big Data Analytics. Our Placement Division has positioned students in some of the top companies like Siemens, American Megatrends, Dell and HCL.

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    Training Methodology

    This course involves several hours of Live Faculty session and recorded live session. It also has multiple guest lectures every month. Along with live classes, the course has industry catalyzers, opinion polls, observers and self-assessments.

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    Projects

    During the course, the students pursue autonomous research on a question or problem of their choice, involve with the academic learning in the related disciplines, and - with the supervision of a faculty and industry mentor - produce a significant paper.

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    Industry Connect

    We connect you with industry leaders who play a major role in the Data and Analytics Domain. Connecting with such people can help you in job hunting, career networking and professional progress.

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    Learn through Case Studies

    Case studies help you to emphasize detailed contextual examination of a restricted number of events or circumstances and their relations. It helps in obtaining in-depth info about an individual, group, or occurrence.

Key Features of the Program

  • Effective & Appealing Content

    We offer a unique combination of research-led futuristic pedagogy and globally benchmarked content. Our modules are backed by extensive research which has made our education system both appropriate and exciting for our learners.

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  • Certification from University of California – Irvine

    University of California - Irvine is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

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  • Education Loan

    Good Education ensures good future. We ensure your financial needs are taken care of as you move ahead in getting educated to build an awesome career. You can always apply for an Education Loan to join select courses.

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  • New Age Learning Platform

    The i-meta platform of 361 DM, enabled with unique augmented and virtual reality-led classes allow mobile learning i.e., you can learn anytime and anywhere. You can also learn by downloading the 361DM App in your smartphone. Our platform facilitates group discussions, learning resources, performance records, post-class assessments, e-library, and opinion polls during classes.

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  • Dedicated Support Team

    We have a dedicated team to support you throughout the course – from the application to the certification! You can reach us whenever there is any need for assistance, just at the click of a button.

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Modules

Campaign Development (2 Units)

Examine the primary principles of strategic and tactical devising that are key to developing a capable marketing drive. Study the competencies needed for segmenting markets, interpreting marketplace dynamics, placing with a distinctive and relevant strategy, modeling a productive marketing program, and analyzing the effectiveness of the marketing plan. Complete an entire marketing plan cycle from start to finish.

Market Research and Analysis (2 Units)

Learn the most exceptional market research schemes. Explore how web-based tools are used in marketing. Learn the techniques for envisioning competitive tactics to excel your rivals. Learn how to estimate the effectiveness of your marketing agenda, define any necessary reforms, and implement a competing strategy. Study the factors that influence consumer purchasing choices, and learn how to stir the demand for your product or service.

Branding (2 Units)

Develop a practical knowledge of initiating and generating efficient branding process. Learn how to integrate strategy with communications. Study brand theory, the anatomy of a brand, the lifecycle of a brand, building brands, brand union, and online branding. Analyze the techniques and systems for designing and managing a brand from product differentiation to brand interactions, and actively cooperate in projects that emulate the brand development process.

Optimizing the Return on Marketing (2 Units)

Discover how to connect marketing and finance, using analysis policies to enhance profitability through consumer loyalty, marketing return generation, and value production. Go beyond retailing fundamentals and investigate into blending measurement systems that quantify marketing enterprises concerning revenue and return on investment. Explore the language and tools of finance to assist in achieving desired marketing funds allocation, and increase marketing's role and importance in an organization.

Portfolio and Lifecycle Management (2 Units)

Learn the marketing theories and managerial mechanisms fundamental to maximizing the growth of revenue and profit throughout a product’s lifecycle. Study ways in which older outputs must be cut and newer products located and priced corresponding to current products. Examine how to productively lead a product or service lifecycle to reveal a stock of trade, environmental and philanthropic benefits.

Writing for Marketing Campaigns (2 Units)

Examine the essential elements and techniques for sharpening composition skills and assisting in drafting efficient Marketing drives. Study how to sketch messages that attract and hold a reader’s interest, inducting a stated call to action. Obtain an understanding of how to compose compelling messages for a variety of communication means such as email campaigns, direct mail, advertising crusades, public relations and websites.

Product Management (2 Units)

Explore the principles and skills needed to become an efficient, dynamic, productive, and an excellent product manager. Obtain fundamental knowledge of the concepts and management structures in product control. Foster fluency and expertise with product management concepts and tools to distinguish, develop, propel and manage a series of successful products promptly.

Outcome of the Program

This course will enable you to build a great career in the Global Marketing Industry where marketing strategists are in high-demand. The Program is flexible to assimilate and incorporate technology updates into the modules, on the fly. This program also comes with the benefit of Placement support from 361 Degree Minds though you would not have the need since opportunities galore when you do this program.

About University of California, Irvine

The University of California, Irvine, is a public research university located in Irvine, Orange County, California, United States. UCI, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

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Mentors

mentor
JEFF MARCOUX Sr.PM, SaaS Growth & Viral Adoption

CMO & Agency Evangelists, Board Member, Internet Marketing Association, Professor: UCI, OSU, Udacity & Illumeo,MarTech Education Advisor: GreenFig Univ., Industry thought leader & speaker, Background in marketing consulting, marketing automation, & marketing SaaS startups, Leadershio MBA & Certificate of Technology Entrepreneurship from University of Washington.

mentor
MIRNA BARD Instructor at UC Irvine since 2010

Empower businesses to understand and properly leverage the social web through education, consulting and speaking. Since 1996, worked with numerous brands: Taco Bell, Washington Mutual, Hilton Hotels, Taylor Made, Toshiba, Hoag Hospital, Kawasaki, BNI, Guess?, Gem Institute of America, and many more. Contributing author: "The Big Book of Social Media Case studies, Stories and Perspectives" and "Boomers into Business"

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