MBA Marketing Management

Program Highlights:
Anytime anywhere learning, e-library, 24 * 7 Student support

MBA Marketing Management

In today’s dynamic Digital World, marketing management grabbed everyone’s attention and is undeniably a dynamic career opportunity. The MBA Marketing Program aims at expanding candidates’ knowledge of marketing specifically in the branding and marketing of various products and services. The course facilitates the students to understand how to implement systematic CRM and what it takes to increase the customer life time value and loyalty.

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INR 49,000

Premium Membership

Program Summary

  • 16 credits
    Credits

    With this course, you are 5 credits short of an assured placement.

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  • Duration 2 Years
  • 288 Hours of online sessions

Modules

1st Year

Principles of Management

Marketing Management

Financial Management

Operation Management.

Human Resource Management

Statistics for Managers.

Managerial Communication

Advertising and Sales Promotion

2nd Year

Product and Services Marketing

Marketing Research

Consumer Behaviour

Rural Marketing

Sales and Distribution Management

Strategic Management

E-Commerce

Business Research Method

Key Features of the Program

  • Effective & Appealing Content

    We offer a unique combination of research-led futuristic pedagogy and globally benchmarked content. Our modules are backed by extensive research which has made our education system both appropriate and exciting for our learners.

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  • Certificate from Annamalai University

    Annamalai University is one of the oldest Indian universities. Accredited with "A" grade by the NAAC, the university is ranked world’s No. 1 in terms of “Number of Programs offered in Distance Education Mode”. It is among the top 3 Universities in India with more than 4.5 lakh students.

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  • Education Loan

    Good Education ensures good future. We ensure your financial needs are taken care of as you move ahead in getting educated to build an awesome career. You can always apply for an Education Loan to join select courses..

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  • New Age Learning Platform

    The i-meta platform of 361 DM, enabled with unique augmented and virtual reality-led classes allow mobile learning i.e., you can learn anytime and anywhere. You can also learn by downloading the 361DM App in your smartphone. Our platform facilitates group discussions, learning resources, performance records, post-class assessments, e-library, and opinion polls during classes.

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  • Dedicated Support Team

    We have a dedicated team to support you throughout the course – from the application to the certification! You can reach us whenever there is any need for assistance, just at the click of a button.

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Outcome of the Program

This course will offer thorough knowledge and understanding of multiple facets of Marketing Management like Marketing Management, Advertising Management, Consumer Behaviour, Rural Marketing, etc. It will help you build basic awareness about new concepts in advertising, marketing research and strategic management.

About Annamalai University

Annamalai University is one of the oldest Indian universities. Accredited by the NAAC, the university is ranked world’s No. 1 in terms of “Number of Programs offered in Distance Education Mode”. It is among the top 3 Universities in India with more than 4.5 lakh students.

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Mentors

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Sai Sumanth B CEO - Enterprise Business Co-Founder and Associate Dean

Sai heads new initiatives, corporate accounts, and alliances. He is also a key faculty member. He is a marketing specialist with passion for sales, building relationships, and training. He is a curious learner and gathers knowledge in vast subjects.He has more than 10 years of experience in sales, marketing, training and consulting. He has set up and ran large businesses in FMCG and Financial Services. Before 361DM, he has worked with Nestle and GE Capital. With strong relationship building skills, he has managed large teams and distribution networks

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Gopinathan CP Chief Integrator

Gopi sets vision & strategic direction for the company and leads learning & education initiatives. He is the principal facilitator for large L&D interventions. He has facilitated corporate training sessions on a large scale, consulted for companies on strategic matters, coached CEOs, and delivered niche workshops for scientists, entrepreneurs, and parents. He is a strategic advisor to corporates for their visioning, goal setting, and execution goals. An ace facilitator by flair, he has personally worked with thousands of senior managers and executives from over 100 organizations before establishing his own enterprise

Congratulations! On choosing MBA Marketing Management Program, You get a Silver Card Membership!! That's not all!! With just a few add ons to your kitty, you can now claim a Gold Card or Platinum card!!

  • Certificate in Business & Management
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  • Certificate Program in Communicative English
    6 Credits 4 Months
  • Certificate program in optimising return on marketing
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  • Certificate in Digital Marketing Strategist
    30 Credits 4 Months
  • Certificate Program in Content Marketing
    5 Credits 3 Months
  • Certificate program in developing a social media strategy
    5 Credits 3 Months
  • Certificate program in mobile marketing
    5 Credits 3 Months
  • Certificate Program in Online Analytics and Measurement
    4 Credits 3 Months
  • Certificate Program in Online Video Marketing
    4 Credits 3 Months
  • Certificate program in essentials of digital marketing
    4 Credits 4 Months
  • Certificate Program in social media and internet audience profiling
    5 Credits 3 Months
  • Certificate program in campaign development
    4 Credits 3 Months
  • Certificate program in writing for marketing campaigns
    4 Credits 3 Months
  • Certificate program in market research and analysis
    4 Credits 3 Months
  • Certificate program in portfolio and lifecycle management
    5 Credits 3 Months
  • Certificate program in product management
    4 Credits 3 Months

Course Details

Course Fee in INR Credits Premium Membership
MBA Marketing Management 49000 16 Silver
Total Fees 49000

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