Last Enrollment Date : 30th September'21

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    INR 8,000

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    Program Summary

    • 3 credits
    • Duration 2 Months
    • 10 Hours of projects/Assignments
    • 15 Hours of online sessions

    Web Analytics

    This Short-Term Program – designed by veterans in the Analytics industry; helps you master ‘Web Analytics’, which is predominantly used in Data Analytics. This uniquely blended Program is brought to by Praxis, a Top-ranked Analytics B-School in India.

    Sneak Peak
    • Web Analytics

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    Modules

    Web Analytics

    Introduction to Digital Media Analytics

    Introduction to Google Analytics

    Concept of Account, Property and View

    Concept of Sessions and Users

    Concept of Dimension, Metric and Segment

    Reading a Google Analytics Report

    Audience Analytics

    Acquisition Analytics

    Behaviour Analytics

    Real-Time Analytics

    Setting Up and Analysing Events

    Intelligent Events

    Setting Up and Analysing Experiments

    Setting Up and Measuring Conversion Goals

    Attribution Modelling

    Segment Reporting

    Designing Custom Reports

    Introduction to Google Adwords

    Search Marketing

    Display Marketing

    Google Adwords Analytics

    Managing a Google Analytics Account

    About Praxis

    Praxis Business School, Kolkata, is a premier B-School whose courses are rated among India’s top two in Big Data and Analytics domain. It is one of the most trusted and influential management education institutions in India. Praxis Business School is motivated by the desire to generate business professionals who can partake in and add to the economic development of the country.

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    Course Highlights

    Key Features of the Program

    Outcome of the Program

    This course will help you learn and master the tools used in Web Analytics which are widely used for measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. You can become a Web Analytics Expert once you have mastered the tools like Google Analytics, Spring Metrics, Woopra, etc.

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