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Web Analytics

This Short-Term Program – designed by veterans in the Analytics industry; helps you master ‘Web Analytics’, which is predominantly used in Data Analytics. This uniquely blended Program is brought to by Praxis, a Top-ranked Analytics B-School in India.

This Short-Term Program – designed by veterans in the Analytics industry; helps you master ‘Web Analytics’, which is predominantly used in Data Analytics. This uniquely blended Program is brought to by Praxis, a Top-ranked Analytics B-School in India.

  • Duration6 Weeks

  • EligibilityNo prerequisite required

  • FEESRs.8,000/-

  • Learning ModeFaculty-led Online

Course Highlights

  • Big Data Analytics Training for Engineers

    Real-time Internship

    An internship allows you to apply classroom knowledge in real life situations. We help you find relevant work experience opportunities in organizations involved in Big Data Analytics.

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    Placement Support

    Our Placement Division helps our students meet companies that practice Big Data Analytics. Our Placement Division has positioned students in some of the top companies like Siemens, American Megatrends, Dell and HCL.

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    Training Methodology

    This course involves several hours of Live Faculty session and recorded live session. It also has multiple guest lectures every month. Along with live classes, the course has industry catalyzers, opinion polls, observers and self-assessments.

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    Capstone Projects

    During the course, the students pursue autonomous research on a question or problem of their choice, involve with the academic learning in the related disciplines, and - with the supervision of a faculty and industry mentor - produce a significant paper.

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    Industry Connect

    We connect you with industry leaders who play a major role in the Data and Analytics Domain. Connecting with such people can help you in job hunting, career networking and professional progress.

  • Big Data for MBA Professionals

    Learn through Case Studies

    Case studies help you to emphasize detailed contextual examination of a restricted number of events or circumstances and their relations. It helps in obtaining in-depth info about an individual, group, or occurrence.

Key Features of the Program

  • Effective & Appealing Content

    We offer a unique combination of research-led futuristic pedagogy and globally benchmarked content. Our modules are backed by extensive research which has made our education system both appropriate and exciting for our learners.

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  • Highly Experienced Faculty for Big Data

    At 361 DM, we have a group of highly qualified faculty from IIT Kanpur and IIT Kharagpur. Our faculties have worked with PwC and IBM and have years of experience in pioneering several Big Data and Analytics projects globally.

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  • Certificate from Praxis Business School

    Praxis Business School, Kolkata, is a premier B-School whose courses are rated among India’s top two in Big Data and Analytics domain. It is one of the most trusted and influential management education institutions in India.

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  • Internship

    An internship allows you to apply classroom knowledge in real life situations. We help you find relevant work experience opportunities in companies that look for Professionals skilled in Big Data Analytics.

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  • Placement Support

    Our Placement Support Entity helps our students meet companies that work with Big Data and Analytics. Our students have been placed in some of the top companies like Siemens, American Megatrends, Dell and HCL to provide meaningful placement support..

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  • New Age Learning Platform

    The i-meta platform of 361 DM, enabled with unique augmented and virtual reality-led classes allow mobile learning i.e., you can learn anytime and anywhere. You can also learn by downloading the 361DM App in your smartphone. Our platform facilitates group discussions, learning resources, performance records, post-class assessments, e-library, and opinion polls during classes.

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  • Dedicated Support Team

    We have a dedicated team to support you throughout the course – from the application to the certification! You can reach us whenever there is any need for assistance, just at the click of a button.

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Modules

Web Analytics

Introduction to Digital Media Analytics

Introduction to Google Analytics

Concept of Account, Property and View

Concept of Sessions and Users

Concept of Dimension, Metric and Segment

Reading a Google Analytics Report

Audience Analytics

Acquisition Analytics

Behaviour Analytics

Real-Time Analytics

Setting Up and Analysing Events

Intelligent Events

Setting Up and Analysing Experiments

Setting Up and Measuring Conversion Goals

Attribution Modelling

Segment Reporting

Designing Custom Reports

Introduction to Google Adwords

Search Marketing

Display Marketing

Google Adwords Analytics

Managing a Google Analytics Account

Outcome of the Program

This course will help you learn and master the tools used in Web Analytics which are widely used for measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. You can become a Web Analytics Expert once you have mastered the tools like Google Analytics, Spring Metrics, Woopra, etc.

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About the Praxis

Praxis Business School, Kolkata, is a premier B-School whose courses are rated among India’s top two in Big Data and Analytics domain. It is one of the most trusted and influential management education institutions in India. Praxis Business School is motivated by the desire to generate business professionals who can partake in and add to the economic development of the country.

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