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Certificate Program in Text and Web Analytics

This Program on Text and Web Analytics – designed by veterans in the Analytics industry; helps to establish a decent career in the growing Data and Analytics domain. This uniquely blended Program is brought to you by Praxis, a Top-ranked Analytics B-School in India.

  • Duration3 months

  • EligibilityBBA, B.Com, B.Sc (Stat), MBA, M.Sc(Stat)

  • FEESRs.20,600/-

  • Learning ModeFaculty-led Online

Course Highlights

  • Learn Online MBA in HRM

    Real-time Internship

    An internship allows you to apply classroom knowledge in real life situations. We help you find relevant work experience opportunities in organizations involved in Big Data Analytics.

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    Placement Support

    Our Placement Division helps our students meet companies that practice Big Data Analytics. Our Placement Division has positioned students in some of the top companies like Siemens, American Megatrends, Dell and HCL.

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    Training Methodology

    This course involves 30 hours of Live Faculty session and 12 hours recorded live session. It also has multiple guest lectures every month. Along with live classes, the course has industry catalyzers, opinion polls, observers and self-assessments.

  • Earn Your MBA Online

    Capstone Projects

    During the course, the students pursue autonomous research on a question or problem of their choice, involve with the academic learning in the related disciplines, and - with the supervision of a faculty and industry mentor - produce a significant paper.

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    Industry Connect

    We connect you with industry leaders who play a major role in the Data and Analytics Domain. Connecting with such people can help you in job hunting, career networking and professional progress.

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    Learn through Case Studies

    Case studies help you to emphasize detailed contextual examination of a restricted number of events or circumstances and their relations. It helps in obtaining in-depth info about an individual, group, or occurrence.

Key Features of the Program

  • Effective & Appealing Content

    We offer a unique combination of research-led futuristic pedagogy and globally benchmarked content. Our modules are backed by extensive research which has made our education system both appropriate and exciting for our learners..

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  • Highly Experienced Faculty for Big Data

    At 361 DM, we have a group of highly qualified faculty from IIT Kanpur and IIT Kharagpur. Our faculties have worked with PwC and IBM and have years of experience in pioneering several Big Data and Analytics projects globally.

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  • Certificate from Praxis Business School

    Praxis Business School, Kolkata, is a premier B-School whose courses are rated among India’s top two in Big Data and Analytics domain. It is one of the most trusted and influential management education institutions in India.

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  • Internship

    An internship allows you to apply classroom knowledge in real life situations. We help you find relevant work experience opportunities in companies that look for Professionals skilled in Big Data Analytics.

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  • Placement Support

    Our Placement Support Entity helps our students meet companies that work with Big Data and Analytics. Our students have been placed in some of the top companies like Siemens, American Megatrends, Dell and HCL to provide meaningful placement support.

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  • New Age Learning Platform

    The i-meta platform of 361 DM, enabled with unique augmented and virtual reality-led classes allow mobile learning i.e., you can learn anytime and anywhere. You can also learn by downloading the 361DM App in your smartphone. Our platform facilitates group discussions, learning resources, performance records, post-class assessments, e-library, and opinion polls during classes.

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  • Dedicated Support Team

    We have a dedicated team to support you throughout the course – from the application to the certification! You can reach us whenever there is any need for assistance, just at the click of a button.

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Modules

Text Analytics

Basics of text analysis processes

  • Annotators
  • analysis results
  • feature structure
  • type
  • type system
  • annotation
  • common analysis structure

Web crawling

Web Scraping from downloaded html files

Text classification

  • Intent
  • emotion
  • sentiment analysis

Singular Value decomposition concept

Latent Semantic Analysis

Document clustering

Topic Modeling

Class Assignments

Presentation

Web Analytics

Introduction to Digital Media Analytics

Introduction to Google Analytics

Concept of Account, Property and View

Concept of Sessions and Users

Concept of Dimension, Metric and Segment

Reading a Google Analytics Report

Audience Analytics

Acquisition Analytics

Behaviour Analytics

Real-Time Analytics

Setting Up and Analysing Events

Intelligent Events

Setting Up and Analysing Experiments

Setting Up and Measuring Conversion Goals

Attribution Modelling

Segment Reporting

Designing Custom Reports

Introduction to Google Adwords

Search Marketing

Display Marketing

Google Adwords Analytics

Managing a Google Analytics Account

Outcome of the Program

Certificate Program in Text and Web Analytics is one of the key requisites in any large organization. The time is at its best for someone to take up a career in this domain. Enormous opportunities and extreme dearth in getting candidates force large organizations go helter-skelter. It is imperative that career seekers grab this opportunity.

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About the Praxis

Praxis Business School, Kolkata, is a premier B-School whose courses are rated among India’s top two in Big Data and Analytics domain. It is one of the most trusted and influential management education institutions in India. Praxis Business School is motivated by the desire to generate business professionals who can partake in and add to the economic development of the country.

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