Certificate in Global Marketing Strategist

Global Advertising Expenditure to reach over $550 billion by 2019 – a growth by 4.1 percent. Stand out as one of the best Global Marketing Strategist through this unique course of the renowned University of California – Irvine.

  • Duration175 Hours

  • EligibilityNo prerequisite required

  • FEESRs.2,40,000/-

  • Learning ModeFaculty-led Online

Course Highlights

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    Real-time Internship

    An internship allows you to apply classroom knowledge in real life situations. We help you find relevant work experience opportunities in organizations involved in the Global Marketing Industry.

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    Placement Support

    Our Placement Division helps our students meet companies that practice Global Marketing. Our Placement Division has positioned students in some of the top companies like Siemens, Dell and American Megatrends.

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    Training Methodology

    This course involves several hours of Live Faculty session and recorded live session. It also has multiple guest lectures every month. Along with live classes, the course has industry catalyzers, opinion polls, observers and self-assessments.

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    During the course, the students pursue autonomous research on a question or problem of their choice, involve with the academic learning in the related disciplines, and with the supervision of a faculty and industry mentor - produce a significant paper.

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    Industry Connect

    We connect you with industry leaders who play a major role in the Global Marketing Industry. Connecting with such people can help you in job hunting, career networking and professional progress.

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    Learn through Case Studies

    Case studies help you to emphasize detailed contextual examination of a restricted number of events or circumstances and their relations. It helps in obtaining in-depth info about the trends and practices in Global Marketing.

Key Features of the Program

  • Effective & Appealing Content

    We offer a unique combination of research-led futuristic pedagogy and globally benchmarked content. Our modules are backed by extensive research which has made our education system both appropriate and exciting for our learners.

  • Certification from University of California – Irvine

    University of California - Irvine is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

  • Education Loan

    Good Education ensures good future. We ensure your financial needs are taken care of as you move ahead in getting educated to build an awesome career. You can always apply for an Education Loan to join select courses.

  • New Age Learning Platform

    The i-meta platform of 361 DM, enabled with unique augmented and virtual reality-led classes allow mobile learning i.e., you can learn anytime and anywhere. You can also learn by downloading the 361DM App in your smartphone. Our platform facilitates group discussions, learning resources, performance records, post-class assessments, e-library, and opinion polls during classes.

  • Dedicated Support Team

    We have a dedicated team to support you throughout the course – from the application to the certification! You can reach us whenever there is any need for assistance, just at the click of a button.



Campaign Development

Importance of Campaign Development? Sun Microsystems –Case Study

Overview of Campaign Development Process Fitting Campaign Development into Business Plan Kick-off meetings

Objectives of IMP Marketing Programs Campaign Map Rough Budget Estimate Budget Guidelines

Campaign Blue Print Blue Print Types Metrics Campaign Goals versus Tactics Goals Success factors in metrics

Campaign Manager Overcoming objection Final Integrated Marketing Plan

Campaign Development Assessment Effective outbound marketing communications

Market Research and Analysis

Introduction Market Research made easy

Six Steps of Market Research Define the “problem” to be solved by research Establish a methodology or process for conducting research

Describe qualitative research Process for conducting qualitative research

Describe survey research Explore Secondary Research

Actual Survey

Market Research Plan


Introduction to Branding? Components of a Brand


Laws of Branding

Elements of Brand Matrix

Elements of Brand Matrix

Optimizing the Return on Marketing

Finance and Customer Value

Marketing Performance and Profitability Marketing Performance and Profitability

Value Creation

Value-Based Pricing Strategies Channel Management and Marketing Communications

Portfolio Analysis and Market Planning Marketing Plan

Marketing Metrics and Strategy Implementation Financial Performance

Portfolio and Lifecycle Management

Portfolio Management Key Concepts

Concepts and Product Definition

Strategic Market and Profitability Planning

Project Management and Financing

Launch and Lifecycle Management

Portfolio Analysis and Strategic Market Planning

Writing for Marketing Campaigns

Brand Mantra, Voice and Tone

Story telling Refining your writing

Building Personas and Speaking to Your Audience Writing Persuasively Writing for Print

Writing for Contemporary Websites email writing Social Media Writing

Basic Speechwriting Writing for a Global audience writing for video

Writing for Reporters Internal Communications

Product Management

Product Life Cycle Managing Products & Services

Pros and Cons of the PLC Law of Diffusion of Innovation

Why Product launches fail Primary vs Secondary Research Problems for the Product Manager

Perceptual Mapping

Reasons why products fail

Outcome of the Program

This course will enable you to build a great career in the Global Marketing Industry where marketing strategists are in high-demand. The Program is flexible to assimilate and incorporate technology updates into the modules, on the fly. This program also comes with the benefit of Placement support from 361 Degree Minds though you would not have the need since opportunities galore when you do this program.

About University of California, Irvine

The University of California, Irvine, is a public research university located in Irvine, Orange County, California, United States. UCI, known for its science & engineering programs, is a top rated university; ranked No.9 among Public universities; and No.1 among Research Universities, and has produced 3 Nobel laureates.

UCI Logo


JEFF MARCOUX Sr.PM, SaaS Growth & Viral Adoption

CMO & Agency Evangelists, Board Member, Internet Marketing Association, Professor: UCI, OSU, Udacity & Illumeo,MarTech Education Advisor: GreenFig Univ., Industry thought leader & speaker, Background in marketing consulting, marketing automation, & marketing SaaS startups, Leadership MBA & Certificate of Technology Entrepreneurship from University of Washington.

MIRNA BARD Instructor at UC Irvine since 2010

Empowers business organizations to understand and properly leverage the social web through education, consulting and speaking. Since 1996, worked with numerous brands: Taco Bell, Washington Mutual, Hilton Hotels, Taylor Made, Toshiba, Hoag Hospital, Kawasaki, BNI, Guess?, Gem Institute of America, and many more. Contributing author: "The Big Book of Social Media Case studies, Stories and Perspectives" and "Boomers into Business"





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