Certificate Program in Digital Marketing

INR 29,000

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Program Summary

  • 15 credits
  • Duration 2 Months
  • 55 Hours of online sessions

Certificate Program in Digital Marketing

Mapped to TCS Ion Procert

This certificate program in Digital Marketing is developed to prepare the learner for TCS iON Procert on Digital Marketing. Designed by Industry experts in consultation with top marketing gurus in the country. This acts as a gateway to TCS and many such top corporates. The program aims to help experienced professionals gain industry recognition for their Digital Marketing proficiency.

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Modules

Overview of Digital Marketing

Introduction to Internet Marketing

Online Measurement & Analytics

Online Acquisition

Online Conversion

Online Retention

Social Media Marketing

Mobile Marketing

About TCS iON Procert

TCS iON ProCert is a professional certification designed by industry practitioners to enable working professionals gain recognition for their domain expertise. It is a 2-Stage certification. The first stage is a proctored assessment which will be conducted at TCS iON assessment centres spread across India. The second stage is a Case Study based assessment to test application of domain knowledge.

Mentors

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JEFF MARCOUX Sr.PM, SaaS Growth & Viral Adoption

CMO & Agency Evangelists, Board Member, Internet Marketing Association, Professor: UCI, OSU, Udacity & Illumeo,MarTech Education Advisor: GreenFig Univ., Industry thought leader & speaker, Background in marketing consulting, marketing automation, & marketing SaaS startups, Leadership MBA & Certificate of Technology Entrepreneurship from University of Washington.

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MIRNA BARD Instructor at UC Irvine since 2010

Empowers business organizations to understand and properly leverage the social web through education, consulting and speaking. Since 1996, worked with numerous brands: Taco Bell, Washington Mutual, Hilton Hotels, Taylor Made, Toshiba, Hoag Hospital, Kawasaki, BNI, Guess?, Gem Institute of America, and many more. Contributing author: "The Big Book of Social Media Case studies, Stories and Perspectives" and "Boomers into Business"

Testimonials

Course Highlights

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    Training Methodology

    This course involves several hours of Live Faculty session and recorded live session. It also has multiple guest lectures every month. Along with live classes, the course has industry catalyzers, opinion polls, observers and self-assessments.

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    Industry Connect

    We connect you with industry leaders who play a major role in the Data and Analytics Domain. Connecting with such people can help you in job hunting, career networking and professional progress.

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    Learn through Case Studies

    Case studies help you to emphasize detailed contextual examination of a restricted number of events or circumstances and their relations. It helps in obtaining in-depth info about an individual, group, or occurrence.

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    TCS ION Procert Mapped Content

    This curriculum is mapped to TCS Ion - Analytics Procert. Students who undergo this training are well prepared to appear for Analytics Procert assessment conducted by TCS.

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    Procert Benefits

    • Assured Interview call from TCS. No tech round for ProCert qualified candidates. Direct Management round.
    • Helps to focus on assessing domain knowledge and applied skills gained through work experience
    • The students will get connected to 100+ other Corporates for their consideration.
    • Joining bonus of Rs. 25,000 if the candidate accepts the offer and joins TCS
    • Additionally, TCS iON will share the candidate's profile and certification details with top Corporates for potential opportunities.
    • Certificate from TCS iON on successful completion of the assessment.

Key Features of the Program

  • Effective & Appealing Content

    We offer a unique combination of research-led futuristic pedagogy and globally benchmarked content. Our modules are backed by extensive research which has made our education system both appropriate and exciting for our learners.

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  • New Age Learning Platform

    The i-meta platform of 361 DM, enabled with unique augmented and virtual reality-led classes allow mobile learning i.e., you can learn anytime and anywhere. You can also learn by downloading the 361DM App in your smartphone. Our platform facilitates group discussions, learning resources, performance records, post-class assessments, e-library, and opinion polls during classes.

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  • Dedicated Support Team

    We have a dedicated team to support you throughout the course – from the application to the certification! You can reach us whenever there is any need for assistance, just at the click of a button.

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  • Education Loan

    Good Education ensures good future. We ensure your financial needs are taken care of as you move ahead in getting educated to build an awesome career. You can always apply for an Education Loan to join select courses.

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Outcome of the Program

This course will enable you to build a great career in the Digital Marketing Industry where marketing strategists are in high-demand. The Program is flexible to assimilate and incorporate technology updates into the modules, on the fly. This program also comes with the benefit of Placement support from 361 Degree Minds though you would not have the need since opportunities galore when you do this program.

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