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Certificate in Digital Marketing Strategist

Program Highlights:
Real time Internship, Placement support, case studies, Industry connect..

E 2

2 Industry Endorsements for this program

Certificate in Digital Marketing Strategist

Currently, Mobile traffic has a growth rate of 125%; desktop has 12%. Needless to say, Digital Marketing is in high demand. Stand out as one of the best Digital Marketing Strategist through this unique course of the renowned University of California – Irvine.

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USD 2325

Program Summary

  • 30 credits

    With this course, you are 5 credits short of an assured placement.

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  • Duration 4 Months
  • 175 Hours of online sessions

Course Topics

  • 1

    Overview of Digital Marketing

    • Introduction to Internet Marketing

    • Online Measurement & Analytics

    • Online Acquisition

    • Online Conversion

    • Online Retention

    • Social Media Marketing

    • Mobile Marketing

  • 2

    Social Media and Internet Audience Profiling

    • Networks

    • Breaking your audience down

    • Research and Impact

    • Evaluating Research, Identifying Net Promoters and Fine-Tuning the Persona

    • Predictive Analytics & Real-Time Social

    • Breaking your audience down

    • Bringing it all together

  • 3

    Online Analytics & Measurement

    • Introduction to key Web Analytics principles and terminology.

    • Analysis for outcome

    • Qualitative Data & Testing

    • Competitive analysis and benchmarking.

    • Advanced analytics principles.

    • Analytics Vendor Selection and Managing Management

    • Competitive analysis and benchmarking.

  • 4

    Developing a Social Media Strategy

    • Introduction | Social Media Basics | Strategy Overview

    • Buy-in & Culture | Goals & Objectives | Resources | SM Usage | SWOT Analysis

    • Target Audience | Market Research | Keywords | Monitoring/Listening

    • Branding | Social Media Voice/Persona

    • Content & Engagement |Social Media Categories & Channels

    • Social Media Policy| Conversion | Measuring & Execution

  • 5

    Mobile Marketing

    • Introduction to Mobile Marketing

    • Understanding and Profiling Your Audience

    • Mobile Websites

    • Mobile Applications

    • Mobile Acquisition and Promotion

    • Conversion and Retention Using Mobile Marketing

  • 6

    Online Video Marketing

    • Basic video marketing strategy

    • Basic video production techniques

    • Effective & Viral Videos

    • Monetise videos Setting up YouTube channel

    • YouTube analytics & Brand Channels

    • Case Studies: You tube best practices

    • Basic Analytics to measure video success

  • 7

    Content Marketing

    • Course Introduction what is content marketing?

    • Content marketing examples

    • Content marketing steps to success

    • The Business Case: Journey & Audience

    • Content types, storytelling and plan

    • Channels, Promotion & Technology

    • Measurment

Industry Connect

  • performious

    I recommend this course for any corporate who believes in successful business models and needs strong bottom lines. With this course, It becomes easier for smaller or bigger agency to get right team members for their digital marketing strategy division. I wish all the best to 361DM and its team to come up with innovative, quality and thought leadership programs and courses.

    -Ryan Govindan, Founder & Managing Director, PERFORMIOUS


    I went through the program coverage. It is amazing! Can't expect anything less. The program curriculum and content is from UC Irvine. 361 Degree Minds is an amazing platform to learn...Will be happy to be a part of learner mentoring program as well - Murali - Project Lead- I Exceed Technologies

    -Murali Modukuru, Project Head, I-EXCEED Technologies Pvt Ltd

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