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Certificate in Global Marketing Strategist

Program Highlights:
Real time Internship, Placement support, case studies, Industry connect..

Certificate in Global Marketing Strategist

Global Advertising Expenditure to reach over $550 billion by 2019 – a growth by 4.1 percent. Stand out as one of the best Global Marketing Strategist through this unique

Sneak Peak

USD 2325

Program Summary

  • 30 credits
    Credits

    With this course, you are 5 credits short of an assured placement.

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  • Duration 4 Months
  • 175 Hours of online sessions

Course Topics

  • 1

    Campaign Development

    • Importance of Campaign Development? Sun Microsystems –Case Study

    • Overview of Campaign Development Process Fitting Campaign Development into Business Plan Kick-off meetings

    • Objectives of IMP Marketing Programs Campaign Map Rough Budget Estimate Budget Guidelines

    • Campaign Blue Print Blue Print Types Metrics Campaign Goals versus Tactics Goals Success factors in metrics

    • Campaign Manager Overcoming objection Final Integrated Marketing Plan

    • Campaign Development Assessment Effective outbound marketing communications

  • 2

    Market Research and Analysis

    • Introduction Market Research made easy

    • Six Steps of Market Research Define the “problem” to be solved by research Establish a methodology or process for conducting research

    • Describe qualitative research Process for conducting qualitative research

    • Describe survey research Explore Secondary Research

    • Actual Survey

    • Market Research Plan

  • 3

    Branding

    • Introduction to Branding? Components of a Brand

    • Strategy

    • Laws of Branding

    • Elements of Brand Matrix

  • 4

    Optimizing the Return on Marketing

    • Finance and Customer Value

    • Marketing Performance and Profitability Marketing Performance and Profitability

    • Value Creation

    • Value-Based Pricing Strategies Channel Management and Marketing Communications

    • Portfolio Analysis and Market Planning Marketing Plan

    • Marketing Metrics and Strategy Implementation Financial Performance

  • 5

    Portfolio and Lifecycle Management

    • Portfolio Management Key Concepts

    • Concepts and Product Definition

    • Strategic Market and Profitability Planning

    • Project Management and Financing

    • Launch and Lifecycle Management

    • Portfolio Analysis and Strategic Market Planning

  • 6

    Writing for Marketing Campaigns

    • Brand Mantra, Voice and Tone

    • Story telling Refining your writing

    • Building Personas and Speaking to Your Audience Writing Persuasively Writing for Print

    • Writing for Contemporary Websites email writing Social Media Writing

    • Basic Speechwriting Writing for a Global audience writing for video

    • Case Studies: You tube best practices

    • Writing for Reporters Internal Communications

  • 7

    Product Management

    • Product Life Cycle Managing Products & Services

    • Pros and Cons of the PLC Law of Diffusion of Innovation

    • Why Product launches fail Primary vs Secondary Research Problems for the Product Manager

    • Perceptual Mapping

    • Reasons why products fail

Industry Collaboration

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Program Mentors

Learn from the best in the industry

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