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Certificate Program in Campaign Development

Program Highlights:
Real time Internship, Placement support, case studies, Industry connect..

Certificate Program in Campaign Development

Currently, Mobile traffic has a growth rate of 125%; desktop has 12%. Needless to say, Digital Marketing is in high demand. Stand out as one of the best Digital Marketing Strategist through this unique course of the renowned University of California – Irvine.

Sneak Peak

USD 343

Program Summary

  • 4 credits

    With this course, you are 5 credits short of an assured placement.

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  • Duration 3 Months
  • 100 Hours of online sessions

Course Topics

  • 1

    Campaign Development

    • Importance of Campaign Development? Sun Microsystems –Case Study

    • Overview of Campaign Development Process Fitting Campaign Development into Business Plan Kick-off meetings

    • Objectives of IMP Marketing Programs

    • Campaign Map Rough Budget

    • Estimate Budget Guidelines

    • Campaign Blue Print: Blue Print Types

    • Metrics

    • Campaign Goals versus Tactics Goals

    • Success factors in metrics

    • Campaign Manager

    • Overcoming objection

    • Final Integrated Marketing Plan

    • Campaign Development Assessment

    • Effective outbound marketing communications

Industry Collaboration

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Program Mentors

Learn from the best in the industry

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