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Certificate Program in Developing a Social Media Strategy

Program Highlights:
Real time Internship, Placement support, case studies, Industry connect..

Certificate Program in Developing a Social Media Strategy

Become a Social Media Expert! Strategy is central to effective marketing. Developing perfect plan is the first step to achieving Social Media success. This course takes you through a journey of learning how to channelize resources, do SWOT analysis and execute performing campaigns.

Sneak Peak

USD 450

Program Summary

  • 5 credits

    With this course, you are 5 credits short of an assured placement.

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  • Duration 3 Months
  • 45 Hours of online sessions

Course Topics

  • 1

    Developing a Social Media Strategy

    • Introduction | Social Media Basics | Strategy Overview

    • Buy-in & Culture | Goals & Objectives | Resources | SM Usage | SWOT Analysis

    • Target Audience | Market Research | Keywords | Monitoring/Listening

    • Branding | Social Media Voice/Persona

    • Content & Engagement |Social Media Categories & Channels

    • Social Media Policy| Conversion | Measuring & Execution

Industry Collaboration

  • Ducima Analytics

    Covers a basic introduction to social media and a very good program for freshers who are keen to work in this domain.

    -Magesh, Manager, Ducima Analytics

Program Mentors

Learn from the best in the industry

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