Program Card
Praxis logo

Web Analytics

Program Highlights:
Praxis Certification, Placement Support

Web Analytics

This Short-Term Program – designed by veterans in the Analytics industry; helps you master ‘Web Analytics’, which is predominantly used in Data Analytics. This uniquely blended Program is brought to by Praxis, a Top-ranked Analytics B-School in India.

Sneak Peak
  • Web Analytics

INR 8,000

Program Summary

  • 5 credits
    Credits

    With this course, you are 5 credits short of an assured placement.

    Learn more
  • Duration 2 Months
  • 10 Hours of projects/Assignments
  • 15 Hours of online sessions

Course Topics

  • 1

    Web Analytics

    • Introduction to Digital Media Analytics

    • Introduction to Google Analytics

    • Concept of Account, Property and View

    • Concept of Dimension, Metric and Segment

    • Reading a Google Analytics Report

    • Audience Analytics

    • Acquisition Analytics

    • Behaviour Analytics

    • Real-Time Analytics

    • Setting Up and Analysing Events

    • Intelligent Events

    • Setting Up and Analysing Experiments

    • Setting Up and Measuring Conversion Goals

    • Attribution Modelling

    • Segment Reporting

    • Designing Custom Reports

    • Introduction to Google Adwords

    • Search Marketing

    • Display Marketing

    • Google Adwords Analytics

    • Managing a Google Analytics Account

Industry Collaboration

Program Mentors

Learn from the best in the industry

Browse Courses