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Learn MBA Marketing Management Online




2 Years

  • Program Summary
  • Objective
  • Subjects
  • Career Prospects
Course : MBA Marketing Management
Duration : 2 Years
Eligibility : Any Graduate (10+2+3) from UGC recognized university.
Fee : Ist year - 20,300 | IInd year - 19, 400

Masters in Business Administration with specialization in MARKETING MANAGEMENT is a two-year online PG program. Degree is awarded by Annamalai University. The program is recognized by the UGC and AICTE, and approved by the Ministry of HRD Government of India.

  • To build knowledge about different marketing functions like pricing, advertising, research, production, distribution, budgeting.
  • To introduce new concepts in advertising, marketing research and strategic management.
  • To familiarize with global marketing and modern era of marketing.
  • To show examples of how the concepts apply in the real world.

In the first year, there are 8 subjects:

  1. Managerial Communication
  2. Human Resource Management
  3. Marketing Management
  4. Advertising Management
  5. Principles of Management
  6. Production and Materials Management
  7. Business Mathematics and Statistics
  8. Financial Management

In the second year, there are 8 subjects:

  1. Product and Services Marketing
  2. Marketing Research
  3. Consumer Behaviour
  4. Global Marketing
  5. Sales and Distribution Management
  6. Strategic Management
  7. E-Business
  8. Business Research Method

A career in marketing management would involve jobs like sales, product promotion, marketing campaigns, market research, product management, distribution, client / vendor management, customer service, and such.

For an MBA in Marketing, career opportunities may typically begin with Sales and Marketing Executive role, and move through roles like Senior Sales Executive / Sales Officer / Area Sales Manager / Department Head, leading to roles like Regional Manager / Branch Manager / City Head, GM Marketing/Sales, and CEO.

Experience the best of both worlds, College Education and Distance Learning in one!

361DM's Online Degree program has the effectiveness of a campus education and the flexibility of distance learning. In collaboration with Annamalai University, 361DM's Online Degree programs have been conceptualized to assist working professionals and students to add more value in the working space.

Flexibility - Skills Gained - Cost - Latest Technology - Faculty Support - Career Prospects

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