What is an Online MBA in Marketing?

Brief Definition

An Online MBA in Marketing is a two-year program for those who want to get better at strategic branding, digital marketing, understanding what consumers want, and modern promotion methods. The entire course is online. It’s a great program for professionals, business owners, people changing careers, and recent grads who want to be in charge of marketing plans in today’s fast-moving, digital world.

Why This Specialization?

• The need for experienced marketing leaders is increasing with the expansion of online channels, e-commerce, and the use of consumer data to boost growth.
• Reports show a large rise in digital ad spending and marketing analytics jobs. This change mirrors a big shift in the marketing field.

Target Audience

• Mid-career professionals like Marketing managers and brand directors who want to move up.
• People in other fields who want to switch to marketing.
• Business owners who want to understand digital and brand strategy.
• New graduates who want to start their careers with a strong marketing background.

Key Benefits Of Online Format

• Flexible Learning: Access course materials and attend classes when it works best for you through our learning management system, mobile app, live sessions, and recorded lectures.
• Maintain Your Career: Continue working full-time while completing your studies.
• Global Connections: Build a network with other students, instructors, and professionals from around the world.
• Affordable Education: Reduce expenses related to relocation and commuting. Payment plans may be available too.

2. Program Highlights & Key Benefits

Industry-Aligned Curriculum

The module includes input from experts at Bharathidasan, Kurukshetra, Vignan, SRM, Chandigarh, Jain, Sharda, and Manipal universities, as well as industry professionals, and features current modules, case studies, and digital marketing tools.

Expert Faculty

Gain knowledge from faculty with IIT/IIM/industry backgrounds, along with guest talks by leaders from international brands and agencies.

Flexible Learning

The program includes self-paced modules, live webinars, and around-the-clock access to the learning management system, letting you easily combine study with your job.

Practical Application

Marketing education integrates theory and practice through case studies, live projects, simulations, and capstone assignments.

Career Support

An MBA is more than just learning; it can lead to your next career move. Many universities partnering with 361Online offer career support through:

• Resume and LinkedIn profile reviews
• Career mentorship with industry experts
• Mock interviews for marketing roles
• Access to job boards with over 300 hiring partners in e-commerce, FMCG, digital firms, and tech companies
• Virtual placement drives and networking events in partnership with the university’s career services

These services help you switch industries or get a marketing leadership position. They guide you through each step of your career transition.

Accreditation & Recognition

The universities listed hold accreditations from UGC-DEB, AICTE, and NAAC (ranging from A+ to A++).

3. Curriculum & Syllabus

Program Structure

The typical duration is two years, or four semesters. Some universities allow extensions up to four years. The estimated weekly time commitment is eight to ten hours.

Core MBA Subjects

• Management Principles & Practice
• Organizational Behaviour
• Financial Accounting & Management
• Marketing Management (foundations)
• Human Resource Management
• Business Economics (Micro & Macro)
• Business Statistics & Analytics
• Operations Management
• Strategic Management
• Business Communication
• Business Law & Ethics

Marketing – Specific Subjects

• Digital & Social Media Marketing
• Consumer Behaviour & Market Research
• Brand Management & Integrated Marketing Communications
• Sales & Distribution Management
• Marketing Analytics & Data-driven Marketing
• Product Management & Innovation
• International Marketing
• Services Marketing
• AI-Driven Marketing

Semester Breakdown

• Sem 1 & 2: Core subjects
• Sem 3 & 4: Specialization subjects & electives
• Capstone Project / Live Industry Project: Most universities culminate in a real-world application project.
• Some offer summer internships or optional practical modules.

4. Eligibility Criteria

Academic Qualification

To be admitted, applicants need a bachelor’s degree (10+2+3) in any area from a known university.

Minimum Marks

A minimum grade of 50% is usually needed, but some schools may lower the requirement to 45% for reserved categories.

Work Experience

Work history is not always needed. It is often favored, but schools might skip this requirement for applicants with strong grades.

Entrance Exams

Common entrance exams include CAT, MAT, CMAT, and XAT, as well as tests given by the universities themselves. Some schools will not require these tests for those with high GPAs or work experience.

English Proficiency

International students might need to show English skills with an IELTS or TOEFL score.

5. Admission Process: Step-by-Step Guide

To begin your Online MBA in Marketing, the whole thing is done online. You can check out, apply, and sign up for your chosen university program through 361Online –  all in one place.

Step 1: Look at Programs

Look at top UGC-approved universities that offer Online MBAs in Marketing on the 361Online site. Think about costs, what you will learn, and job results to find what works for you.

Step 2: Fill Out the Form

When you pick your university, click “Apply Now” on the 361Online page. Fill out a short form with your personal and school info.

Step 3: Upload Files

Scan and upload:

• School mark sheets & degree certificate
• Government ID (Aadhaar, PAN, Passport)
• Recent photo
• Work proof (if needed)

Step 4: Pay the Fee

Pay online with a card, UPI, or net banking. Many universities also have payment plans.

Step 5: Get Approved & Sign Up

The university will check your files. When approved, you’ll get a confirmation email with your student ID, login info, and program info.

Need help? 361Online’s advisors can help by chat, call, or WhatsApp.

6. Program Fees & Financial Aid

Detailed Fee Structure

One-time registration fee: ₹500–1,000.

EMI Options

No-cost EMI plans widely available

Scholarships / Grants

Available in select universities

7. Career Prospects & Outcomes

Potential Job Roles

• Marketing Manager
• Digital Marketing Specialist
• Brand Manager
• Product Manager
• Market Research Analyst
• Sales & Distribution Manager
• Advertising Manager
• Marketing Consultant

Average Salary Expectations

• Entry-level: ₹4 L–₹6 L PA
• Mid-career: ₹8 L–₹15 L PA
• Senior roles (Brand/Digital Head, CMO): ₹15 L–₹30 L+

* Actual pay depends on experience, role, industry, and location.

Top Recruiters

• FMCG: Hindustan Unilever, Nestlé, Procter & Gamble
• E-commerce/Digital: Amazon, Flipkart, Zomato, Swiggy
• Tech & Consulting: Deloitte, TCS, Infosys, Accenture
• Startups & Agencies: Local ad agencies and startups

Career Growth Path

Graduates may progress to leadership positions like Head of Marketing, VP of Marketing, or CMO. They might also start their own businesses or move into roles such as Product Director or Business Consultant.

8. Learning Experience & Platform

Learning Management System (LMS)

The course materials include video lectures, readings, e-books, and discussion boards available at any time. They can also be accessed on mobile devices.

Interactive Sessions

Each week, we host interactive online seminars and question and answer sessions with specialists.

Self-paced Learning

This format mixes recorded lectures with scheduled tasks, which is great for working people.

Study Materials

Expect detailed e-books, access to journals, lecture notes, and collections of case studies.

Student Support

You’ll have success teams to help you, plus chat support, a system for addressing questions, and advice on how you’re doing.

Networking Opportunities

Connect with others through online talks with classmates, alumni events, guest speakers, and group projects.

9. Why Choose Your Universities Through 361Online?

• Partnerships across India: We work with highly-rated universities like Bharathidasan, Kurukshetra (NAAC-rated A to A++), SRM, and Chandigarh.

• Hands-on, Digital Focus: We stress current skills such as marketing analytics, AI marketing, and digital brand plans.

• Budget-Friendly and Adaptable: We provide university-supported payment plans, scholarships, and course structures.

• Career-Focused: We offer placement help, real-world projects, and job-preparation training.

• Solid Accreditation: Our programs hold UGC-DEB, AICTE, and NAAC accreditation, which are recognized worldwide and valid for advanced studies (UGC/AICTE), government jobs, and PSUs.

• Active Alumni Group: You can connect with many professionals in different fields for advice and career progress.

10. Frequently Asked Questions (FAQs)

• Is the Online MBA recognized?

Yes, all programs have accreditation from UGC-DEB, AICTE, and NAAC.

• How long does it take?

It usually takes two years but can extend to four years if needed.

• Can I study as I work?

Yes, the courses are made for people who work.

• What kind of support is there?

You get help with studies, tech, career advice, and networking with people who are also taking the course.

• What jobs can I get after?

You can go for positions like Marketing Manager, Brand Manager, Digital Marketing Head, or Product Manager.

• Do I need to take an entrance exam?

Some schools want CAT/CMAT/MAT/XAT scores, but they often waive this if you have enough work experience or a good GPA.

• What ways can I pay the fees?

You can pay with EMI plans, a one-time full payment, scholarships, UPI, or cards.

• How do the exams work?

Exams are online with supervision and have flexible dates each semester.